SB Coffee Shop

Excellent service, very good experience, I highly recommend it 🌟 …

Fantastic! The setting is magnificent, the staff are super friendly. It's become my new favorite spot in this city.

I'm a regular customer who orders at least twice a day, but I'm starting to feel very disappointed, and it's not because of the coffee. The positives: No complaints about the quality. The beans are excellent (140/kg grade) and the baristas, Achraf and Amine, are top-notch professionals. They know exactly how to make a truly good coffee. It's undoubtedly the best in Mohammedia in this regard. The negatives: A soulless business However, the overall experience is disappointing for several reasons: • Prices: They're well above market prices. In a standard coffee shop, you expect to pay 7 dirhams, or 9-11 dirhams with water and a seat. Here, the prices are excessive compared to direct competitors like DARK. • The "customer-centric" service: It's clear that the owner favors a certain type of customer (those who arrive by car, business travelers). For us, the loyal customers who come back every day, there's constant pressure to vacate the tables quickly. In conclusion: The owner might succeed in scaling his business with these prices and this selective clientele, but he's losing the very essence of a coffee shop: the conviviality and recognition of regulars. If you don't have a "business-minded" profile, you might not feel comfortable despite Achraf and Amine's excellent work. A small addition: Your response confirms my feeling: you prioritize high turnover over genuine loyalty. We order at least twice per person, a far cry from the stereotype of the customer who occupies a table for 10 dirhams. It's a shame to sacrifice regulars for a strategy based on appearances and immediate profit. Excellent work by Achraf and Amine, but for us, the experience ends here. Best of luck.